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Content Specialist

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Content Specialist
Content Specialist
corporate.lastminute.com
https://corporate.lastminute.com/careers/job/?id=743999972708953&jobName=Content%20Specialist

The Company

Launched in 1998, this pioneering British-born brand has specialized in creating amazing experiences and unforgettable memories – from hotels, city breaks, and holidays to theatre, entertainment, and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, “whatever makes them pink”.

lastminute.com is part of lm group, publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people”

 


Job Description

Key Responsibilities

  • Collaborate with our marketing and sales teams to execute content campaigns that support our short- and long-term marketing goals
  • Create a content campaign calendar and content plan, and manage required resources to bring our campaigns to life
  • Ensure that all of our messages are properly translated into content for our different channels and target groups
  • Adapt our content assets and the campaign messages to our different marketing channels, always ensuring consistency and high quality
  • Track the performance of the campaigns and report relevant metrics to all stakeholders
  • Own the creation and manage the activation of content across channels
  • Build and deliver weekly and ad hoc newsletter plan for brand and market assigned
  • Work closely with a wider trading team to agree focus and priorities.
  • Review and support the performance of all “response-based” and “customer lifecycle” campaigns.
  • Build up knowledge and test key messages through e-mail marketing and measure success of campaigns.

Job title:

Content Specialist

Brand:

lastminute.com

Department:

Marketing

Location:

Bengaluru,India

Contract:

Full-time

Main Language:

English

Qualifications

  • Skills and Experience

    Essential

    • 2+ years experience in content marketing and channel management
    • Excellent understanding of content distribution and content management
    • Exceptional understanding of how to optimize content for success on different platforms: formats, copy, metrics, KPI
    • Ability to analyse the performance of content using digital marketing analytics and tools
    • Strong conceptual planning and creative vision
    • Fluency in English
    • Bachelor’s degree or equivalent working experience
    • Experience in travel and/or e-commerce is a plus
    • Strong team player working across various business units
    • Strong organisational, planning and analytical skills.

      Desirable
    • In depth understanding of web analytics tools
    • Experience of the online Travel sector
    • Financial and commercial acumen with strong analytical skills.
       
    • Exceptional communication and interpersonal skills
    • Able to thrive in a deadline-driven environment and to manage different projects and priorities at the same time
    • Organized, with can-do attitude and problem-solving skills
    • Eager to learn and able to adapt to changes quickly
    • Team-oriented with a positive attitude 
    • Creative, with a passion for powerful storytelling
    • Proven track-record of managing an international 360 digital campaign 
    • Thorough and meticulous with extreme attention to detail.
    • Knowledge of Optimove is a plus.

Additional Information

  • Join a dynamic team in an inclusive-international environment
  • Grow thanks to the career journey and our internal mobility perspective
  • Manage your own schedule thanks to the flexible start and end of the working day
  • Get focus time for learning, development and deep work 
  • Enjoy continuous training thanks to our company platform
  • Get free snacks / fruit / hot drinks / water / beverages at our offices
  • Participate in amazing winter and summer corporate events