As an Iconic brand for more than twenty years, we’ve always believed in helping our customers make memories to last a lifetime.
In that time we’ve partnered with hundreds of global brands for co-marketing activities on TV, Out of Home or Digital. And with our sponsorships, we want to align our goal of helping holidaymakers get away and do the things they love the most – travelling.
So whether it’s bringing customers from across the world to experience one of London’s most famous landmarks, or inspiring customers to explore more (whether that’s on a bike or not). As when we do sponsorships we go big. Really big.
In March 2022, we were delighted to announce becoming the official travel partner of the iconic, Tour De France. This three-year deal is a perfect partnership between one of the most challenging sporting events in the world and the iconic lastminute.com brand. The biggest cycling showcase on earth inspires millions of viewers each year to get on their bikes. And likewise, our offers inspire millions of people to explore the world via our outstanding offers.
Watch this space to see how we bring a touch of pink to the peloton.
The international reach of lastminute.com means we can connect brands with the right audiences at a localised level. Our partnerships team covers everything from consumer promotions, gift cards to loyalty and rewards and sales incentives – and they’ve been doing it for over a decade.
Find out how we help our partners achieve their employee and marketing objectives here.