In February 2020, we celebrated a “landmark” moment when we announced we’d become the headline sponsor of the lastminute.com London Eye. It was a proud moment for us as London is where it all began for lastminute.com – and now 20 years later, these two iconic London brands are finally together. London is a top traveller destination for people visiting from overseas, but also for Brits coming to the capital on day trips and for the weekend.
Being able to offer our customers a lastminute.com London Eye experience along with their holiday bookings has been an amazing opportunity.