Our Partners

As an Iconic brand for more than twenty years, we’ve always believed in helping our customers make memories to last a lifetime.

In that time we’ve partnered with hundreds of global brands for co-marketing activities on TV, Out of Home or Digital. And with our sponsorships, we want to align our goal of helping holidaymakers get away and do the things they love the most – travelling.

So whether it’s bringing customers from across the world to experience one of London’s most famous landmarks, or inspiring customers to explore more (whether that’s on a bike or not). As when we do sponsorships we go big. Really big.

Tour De France

In March 2022, we were delighted to announce becoming the official travel partner of the iconic, Tour De France. This three-year deal is a perfect partnership between one of the most challenging sporting events in the world and the iconic lastminute.com brand. The biggest cycling showcase on earth inspires millions of viewers each year to get on their bikes. And likewise, our offers inspire millions of people to explore the world via our outstanding offers.

Watch this space to see how we bring a touch of pink to the peloton.

The lastminute.com London Eye

In February 2020, we celebrated a “landmark” moment when we announced we’d become the headline sponsor of the lastminute.com London Eye. It was a proud moment for us as London is where it all began for lastminute.com – and now 20 years later, these two iconic London brands are finally together. London is a top traveller destination for people visiting from overseas, but also for Brits coming to the capital on day trips and for the weekend.

Being able to offer our customers a lastminute.com London Eye experience along with their holiday bookings has been an amazing opportunity.

Our Partnerships Team

The international reach of lastminute.com means we can connect brands with the right audiences at a localised level. Our partnerships team covers everything from consumer promotions, gift cards to loyalty and rewards and sales incentives – and they’ve been doing it for over a decade.

Find out how we help our partners achieve their employee and marketing objectives here.