Chiasso, 12 May 2025 – lastminute.com, the European Travel-Tech leader in Dynamic Holiday Packages (DP), has today announced the launch of its pan-European, multi-channel marketing campaign aimed at reinforcing its brand’s position in the market.
Following the success of last year’s campaign, which reminded holidaymakers that the brand is the go-to Online Travel Agency (OTA) for last-minute getaways, the new creative will further establish our last-minute credentials. The campaign has a playful yet powerful response to the adrenaline rush that can accompany late holiday bookings, especially for today’s time-poor families and busy professionals.