lastminute.com launches two new holiday planning products powered by ChatGPT
- New CEO of lastminute.com believes investment in innovation via AI is a key driver in future tailored travel experiences.
- This is the first use of a Large Language Model on both the App and website aimed at enhancing user experience
- The “Hook, Look, Book” approach will see travellers given recommendations via a mix of ChatGPT and in-house machine learning.
- UK chosen to pilot the scheme which can give customers curated city itineraries within the blink of an eye.